Snapchat Ads Conversion Tracking Services
How Snapchat Ads Affiliate Sales Integration Functions
Our system facilitates the seamless integration of your affiliate conversion data into your Snapchat Pixel and campaigns using the Conversion API (s2s). Just connect your affiliate network accounts and your website to our system; we handle everything else!
To incorporate your affiliate sales with your Snapchat Ads accounts, we monitor your sessions, clicks, and sales and synchronize them. The attribution process is automated; once complete, our system precisely imports the necessary conversion data into your Snapchat Ads account, optimizing campaigns, ad groups, and ads.
The data tracking is divided into two key phases:
Traffic Data Tracking
We track your traffic data through our JavaScript snippet, WordPress plugin, or API connection. These tools also adjust your affiliate links as needed.Sales Data Tracking
We track your sales data through the affiliate networks’ API endpoints, regularly retrieving sales data using your API credentials.
Tracking Affiliate Sale Conversions in Snapchat Ads
To properly set up the Snapchat Ads Affiliate Sales Integration feature, follow these four steps:
Create a Wecantrack Account
Start by registering an account with Wecantrack.Connect Your Affiliate Network Account(s)
Link your affiliate network account(s) to your Wecantrack account.Connect Your Website(s)
Add your website(s) to the Wecantrack platform.Activate the Snapchat Ads Integration Feature
Enable the Snapchat Ads integration to start tracking your affiliate sale conversions.
Results: Integrating Conversion Data into Snapchat Ads
Integrating affiliate sales into Snapchat Ads allows you to view the financial performance of your campaigns, ad groups, and video ads.
This data helps you identify high-performing elements and areas needing adjustment. For instance, you may find a video ad with a high click-through rate (CTR) that generates many clicks but fails to convert sales. Conversely, another ad might have a low CTR but a high conversion rate.
With these insights, you can halt less effective ads that consume your budget and concentrate on those driving revenue.
Setting Conversion as Your Campaign Objective
With your conversion data now integrated into your Snapchat ads, you can choose “Website Conversions” as your campaign objective. This enables Snapchat Ads AI to enhance the performance of your ads by leveraging real revenue and conversion data.
Optimizing Your Campaign Budget
Campaign budget optimization automatically utilizes your campaign budget to identify the best opportunities for achieving results across ad groups.
With the integration of conversion data, your budget allocation is optimized in real-time based on actual sales performance. This ensures that your campaigns and ad groups receive the most effective budget distribution to maximize results.
Advantages of Tracking Affiliate Sales in Snapchat Ads
Reduce Costs and Increase ROAS (Return on Ad Spend)
Integrating affiliate sales into Snapchat Ads reveals the financial impact of your campaigns, ad groups, and ads. This visibility allows you to fine-tune your campaigns by cutting unnecessary expenses and enhancing profitable elements. The conversion data populates the Conversion and Total Complete Payment Value columns, giving you a clear picture of what’s working.
Conduct A/B Testing Based on Conversions
With accurate conversion data, you can conduct A/B tests to identify high-performing ads and audiences versus those that underperform. Insights gained from these tests can guide budget reallocation towards the most effective and profitable components of your campaigns.
Refine Your Target Audiences
Since your conversion data is tracked via the Snapchat Ads Pixel, you can tailor your audiences to include those who have clicked on an affiliate link but exclude those who have already converted. Targeting users who showed interest but did not complete a purchase can be highly effective, as it re-engages potential customers who are already familiar with what you offer.
Using Snapchat Ads for Affiliate Marketing
Affiliate marketers can greatly benefit from Snapchat’s vast user base, particularly appealing to a younger audience with an average age of 18. Business Insider reports that Snapchat boasts 100 million daily active users and 7 billion daily video views. For those looking to leverage Snapchat for affiliate marketing, enhancing your efforts with our wecantrack integration could be a strategic move.
Although Snapchat presents a promising platform for affiliates due to its high engagement and user numbers, it might not be ideal if your products are high-priced or targeted towards an older demographic.
For affiliates, the significant daily user engagement on Snapchat underscores the importance of effectively tracking and integrating your sales or leads. Using our wecantrack and Snapchat Ads integration ensures that all affiliate conversions are accurately attributed to your campaigns. If you’re already utilizing Snapchat Ads for affiliate marketing, it’s crucial to ensure that your Pixel is properly set up and that it’s connected to the Conversion API. This setup ensures that your affiliate conversions are fully captured and attributed to your Snapchat Ads campaigns, maximizing your marketing efforts.
The Strength of Snapchat for Affiliate Marketing
Snapchat offers unique advantages for affiliate marketing compared to other social media platforms. It allows for highly targeted ad placements directly to users who are most likely to be interested in the content, provides users with the option to skip ads they find irrelevant, and delivers your advertisements to an engaged audience.
Although platforms like Instagram and Facebook boast larger audiences, with over 500 million people viewing stories daily, Snapchat offers a competitive edge with its smaller, but highly engaged user base and reduced advertiser competition. These features make Snapchat an ideal platform for expanding your business and experimenting with affiliate marketing strategies.
A crucial consideration for using Snapchat effectively is that affiliate sales tracking and integration require that users be directed to your own landing page or website where your affiliate links are hosted. Our system cannot integrate conversions from campaigns that use direct linking. This limitation highlights the importance of structuring your campaigns to lead users to environments where tracking is supported.
